REFIYA

The challenge

Refiya, a well-established company with over 20 years in the market, required a complete brand transformation to reflect its growth and evolving vision. The objective was to modernize the brand while preserving its strong market presence, creating a cohesive identity that seamlessly extends across every customer touchpoint.

What has been achieved

We delivered a complete rebranding project, developing a modern visual identity centered around a distinctive logo inspired by an enclosed square formed through evenly spaced lines. The design symbolizes a central destination that brings together commercial activities, retail stores, restaurants, and various services within one integrated environment.

The project extended beyond the visual identity to include a comprehensive brand system, printed and digital applications, a fully designed corporate website, exhibition booth design, vehicle branding, uniforms, and branded merchandise, ensuring a consistent brand experience across every platform.

Scope of work

Rebranding, Logo Design, Visual Identity, Brand Guidelines, Corporate Website Design, Business Cards, Letterhead, Envelopes, Email Signature, Presentation Template, Corporate Stationery, Printed Materials, Exhibition Booth Design, Vehicle Graphics, Uniform Design, Branded Merchandise, Brand Applications.