Shurfa Square

The challenge

Shurfa Square, a commercial destination in Madinah, aimed to establish a distinctive brand presence that reflects its modern retail environment and creates a memorable experience for visitors. The goal was to develop a cohesive visual identity that communicates the character of the destination across all physical touchpoints.

What has been achieved

We developed a complete visual identity for Shurfa Square, including logo design, branding system, and visual applications. The identity was extended across various environmental and commercial elements, including flags, wall stickers, banners, and reception branding, creating a consistent and engaging experience throughout the space.

Scope of work

Logo Design, Visual Identity, Brand Applications, Environmental Branding, Signage Design, Wall Graphics, Banners, Reception Branding.