Weqaa Center

The challenge

The challenge was to transform Weqaa Center’s visual identity from a two-dimensional system into a cohesive spatial experience across four floors, while maintaining consistency and functionality at every touchpoint for employees, visitors, and customers.

What has been achieved

A fully integrated spatial experience was created, bringing the brand to life across every stage of the journey—from arrival and reception to wayfinding, workplace environments, and the Hayyak customer experience. The result is one cohesive visual language connecting all spaces and touchpoints throughout the building.

Scope of work

Brand implementation, spatial design, wayfinding systems, environmental graphics, signage, offices and meeting rooms, glass treatments, awareness murals, visual installations, shared spaces, and the Hayyak customer service area.